printing

Making Print Interactive

There is an emerging cell phone technology that is bridging the gap between print and digital media. It’s called a QR (quick response and) code. It is appearing on printed materials such as business cards and postcards, in newspaper or magazine ads and on signs and billboards.

A QR code works like a UPC barcode except its square and looks a little like terrazzo tile. It can contain a considerable amount of information and most importantly the URL link to a webpage. An example, linking to the home page of www.tech-centre.com is shown at right.

To read a QR Code you need a mobile with a built-in camera and the necessary QR code reader software installed. To read the QR code, simply take a photo of it. This will launch the web browser on your phone and immediately direct you to a webpage assigned to the QR code. This linking from a physical real-world object is known as a “hard link”.

QR-code readers are available for a wide variety of smart phones and several websites allow you to generate your own QR codes free of charge. Although QR codes are not yet widely used, it is expected to increase rapidly as smart marketers find more ways to utilize the technology.

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Trans-Promo Marketing

Looking for a low-cost way to increase sales, announce new products and improve customer loyalty? Trans-promo marketing may be for you.

Trans-promo combines marketing information with bills, statements and notices in the form of inserts and printing directly on statements. Businesses, realize they can take advantage of regular communications to reduce advertising costs, sell more products and develop customer loyalty. Sophisticated users tailor messages to specific customer groups and individuals using demographic and previous sales data.

Although many businesses are migrating billing notices and potentially all of their communications with customers to electronic forms, they may be ignoring the value that customers place on a tangible printed statement. It’s especially important to businesses in highly competitive markets where regular customer contact is beneficial.

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Stained Glass Panels for City Hall

We have recently created a set of 16 “stained glass” panels based on Tom Thomson paintings. In fact, they are digitally printed reproductions of Thomson paintings printed on transparent lexan which allows the light to shine through. The panels are 45” x 25” making them much larger than the original paintings. Continue reading

Footsoldier Signs – New Product

Footsoldier Signs are the portable signage alternative when you want to take your message into less than ideal conditions. A unit consists of a sturdy metal framework which accepts a standard loop-ended banner up to 60” in width.

Unlike other portable signs, a Footsoldier Sign can be used in outdoor applications where wind, rain and the elements are a problem. Our rugged aluminum and steel construction offers a combination of light weight and strength. The sturdy framework allows to extensions to be added such as monitor brackets for digital displays, free-floating banners and flags and literature holders.
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